Bet With Confidence On Sportsbet – Sportsbet has launched its new product, Bet with Mates, with an integrated campaign that proves that saving the world from an alien race can wait – if you’re still alive in the field.
The new campaign, by the creative team at Sportsbet with production partners Palomina, describes the latest and easiest approach to group betting; Eliminating annoying offline rules in favor of an easy-to-use feature in the SportsBet app that allows customers to participate in real-time.
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Jason Thatcher, Head of Brand and Advertising Sportsbet, said: “We are very excited about this new product and also excited about the campaign. It’s all about betting on sports, horse racing and everything else that Australians love. Play, but on a group level. The product is easy to use and solves a common problem for customers. The campaign is fun, fast and directly connected to our audience.
Pdf) The Gambling Behaviour And Attitudes To Sports Betting Of Sports Fans
The creative features three 30-second TV commercials and one 45-second action, all set in different cinematic scenarios. Whether it’s a Game of Thrones-style showdown or an intergenerational challenge to save the future, the humble hero always seems to get the last word.
Rambo Goraya, Creative Director, Sportsbet said: “We wanted to create a truly intelligent point of engagement for punters who enjoy betting with their friends (sorry if you don’t know what a quadri is) but make it a non-profit. Bring to life as expected. In a bold way. Our customers have all seen enough of Netflix to know it’s time to start a movie scene that’s debating the anytime scorer on its beat. We hope players will enjoy watching it as much as Sportsbet and Palomina did.»
The Beat San Mates campaign is supported by custom editors for select social media channels Instagram, Facebook and Snapchat, as well as national radio campaigns, OOH and press ads.
The campaign will go live on June 6 on FTV, PTV and Digital and will be broadcast on various channels for 12 months.
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