Join The Excitement At Marathonbet: The Best Casino Site In India – The UEFA Champions League trophy stopped at four African countries and was spearheaded by Dutch football legend Clarence Seedorf.
Few things are more universally recognizable to football fans in Africa than the sound of that iconic operatic song. Even smaller things still drive them to passionate expression, like the competition that heralds them.
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Nothing represents these two like the UEFA Champions League trophy, one of the most recognizable trophies in all of sport.
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Ol’ Big Ears – La Orejina in Spanish and La Coupe aux Grande Oreilles in French – occupy a special place in every sports fan’s life. It stands out as one of the most recognizable trophies in the game, if not the most recognizable. Next to the FIFA World Cup, it is the only trophy that every football player dreams of, aspires to play, create memories and win.
But soccer players aren’t the only ones with aspirations. Even if fans can’t survive, they can come together to create, live and relive memories year after year.
Every football fan has a memory of the UFA Champions League. Just as Daniel Amokachi saw him score for the first time in the renewed competition in 1992, Nwankwo Kanu played a slide rule pass to Patrick Kluivert to help Ajax beat AC Milan to claim the title in 1995. A thrilling victory for the fans from Juventus in 1996, Ole Gunnar Solskjaer’s last-minute heroics for Manchester United against Bayern in 1999, or even Zinedine Zidane’s unbelievable volley for Real Madrid to win.
Whether in the final or during the match, it’s the same thing to get up on the podium and shake La Origina’s hand. Before the arrival of Heineken, this euphoric experience was exclusive to winning teams.
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Seeing and experiencing the Ol’ Big Ears up close and personal was a dream that regular football fans in Africa would never have imagined 10 years ago.
That all changed when Heineken arrived on the scene in 2005, when the Dutch brewer entered into a partnership with UEFA. Seven years later, the trophy was on its way to Africa, where, for the first time, any football fan could feel its magic at the touch of a button.
But it wasn’t just the trophy. Along with that, a long and impressive lineup of superstars that many fans have only seen on television entertained entertainment and magic for them to enjoy. Celestine Babayaro, Austin Okocha, Christian Karembeu, Hernan Crespo, Ronaldinho, Alessandro Del Piero, Carles Puyol, Ryan Giggs, Sunday Oliseh and Clarence Seedorf, among many others.
«I took a picture with the trophy,» said Daniel, a Lagos police officer, after viewing the trophy. «I will treasure it for life. It was also nice to meet people like Oliseh on Sunday. Nigerians are big fans of the UEFA Champions League.»
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Their sentiments are representative of the majority of fans who flock to the trophy tour venue, lining up not just to have a look, but to take pictures with the trophy and their favorite stars.
Fans weren’t the only ones impressed by the experience. The players were too. Former player of the year Ronaldinho Gaúcho has been hailed as one of the greatest players of all time and has been blown away by the recognition he has received.
“Ethiopia is amazing! I never thought I would receive so much affection in my life! I have no words to thank everyone. They are images of a lifetime dedicated to football, every minute is worth it!!! «
So did Del Piero, who scored a back-heel goal against Dortmund in 1996 for Côte d’Ivoire.
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«People were excited, joking, taking lots of pictures. It was a great moment. I said: ‘I’ve only been here for an hour and I’m already a king’. Take care of yourself, especially in this country they want the best for you.»
Over the years the tour has seen the trophy land in Nigeria, South Africa, Ghana, Ivory Coast, Ethiopia, Mozambique, Rwanda and the DRC, with 2022 the biggest tour yet.
Hans Erik Tuijt, Director of Global Sponsorships at Heineken, explains why: «Africa is an important region for football for good reason. With five billion football fans worldwide, Africa represents the largest fan base in the world. It is estimated that 400 million Africans regularly tune in to watch UCL every season. For Heineken, the continent is one of our biggest markets with the highest growth for the brand, even during the Covid-19 pandemic.
“So UEFA and Heineken have partnered to take the UEFA Champions League (UCL) trophy on a tour of Africa with one aim – to inspire a new generation of African football fans and celebrate their love of the UEFA Champions League and the Heineken,” he added.
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In addition to the cup tour, Heineken has already reached out to grow and deepen fan relationships through the most premium viewing experience for football fans: the Heineken House.
It was an experience that created a barrier long before it became a thing. Invitations to Heineken House on Champions League nights were and continue to be the most sought after and demonstrate a commitment to feeding fans’ appetites. But on a more important and lesser known level, Heineken was changing lives through experience.
Janet, now a wife and mother of two, says working at Heineken helped her pay for school.
“Being a receptionist at the Heineken House is the most desired job for many young women. It was the best and the work helped me pay my fees at Unilag.
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For Femi, who now has her own business, she started out working with the production company that produced content for Heineken House.
«That experience helped me grow as a content producer and I bought my first camera with what I earned at the Heineken House.»
The two are among the millions of Africans who have been directly involved in UCL’s activities during Heineken’s 17-year partnership with UEFA. These activities helped develop the sport by engaging Africa’s youth population (about 70 percent of its total population) to discover new skills and develop the economy. The company’s efforts over these years have led to a renaissance in football and other related activities and created direct and indirect jobs for thousands of young people.
For the 2021/2022 UEFA Champions League season only, Heineken’s pan-African tour has stops in Nigeria, Ethiopia, Mozambique and the DRC and has been activated in Rwanda and Congo Brazzaville. All this, along with unique consumer experiences, photo shoots with UCL Cup and football legends, UCL semi-final exhibition events, press tours and press conferences, all reaching 50,000 Africans directly and 10 million through the media. .
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With an investment of more than $250 million over the past seven years, Heineken has created job opportunities and avenues for young Africans to express their interests in sports, film and fashion through sponsorships of the UEFA Champions League, Formula 1, James Bond and The Global franchises. Lagos Fashion Week while building networks and sharing experiences.
All this shows that Heineken’s commitment to the continent and its people is more than superficial. Indeed, it is part of the fabric of the continent as a brand that has always been trusted and invested in Africa. The company’s oldest brewery – Bralima, Kinshasa – is 99 years old. New operations continue in new markets like Mozambique.
It is perhaps not surprising that Heineken’s commitment and success in Africa has led to other global brands now investing in the region and taking advantage of the opportunities the continent presents.
But if there’s one thing history tells us, it’s that Heineken will continue to lead the way in empowering this population to raise and win over not just the continent’s huge youth population and their passion for football and other sports. The advantage of your own creativity.
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