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The deal also includes special offers and promotions from Real Madrid during the 2019/20 season, including VIP experiences and meet-and-greet events.
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Real Madrid, who finished third last season, are second in the La Liga table for the coming season.
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This is not the only Spanish football partnership in Marathonbet’s portfolio; 2019/20 La Liga team Sevilla FC’s matchday interview key partner, main shirt sponsor and background sponsor operator (read more).
Domestically, MarathonBet sponsors Russian Premier League side Dynamo Moscow with a three-year deal that began in 2017.
Company : Co-Founder and Editor-in-Chief: With a background in art and design, Oliver is passionate about video games and sports and has many years of experience in the iGaming and sports betting industry in Malta.
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Entyne, the global sports betting, gaming and interactive entertainment group, has announced exclusive McLaren Racing content for Formula 1 fans.
The partnership between the team and the Entain Party Casino and PartyPoker brands began at the start of this year’s F1 season with the Monaco Grand Prix in May. The company will now run international TV ads until the end of the season in late December and promises customers «special access to the McLaren F1 team» through the two gaming brands.
Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain, said, «We want Party to be a destination for consumers around the world who share their experiences in gaming and sports and activities. It’s about creating entertaining content that inspires people to watch and explore new ways to enjoy our brands.»
The new campaign will coincide with the launch of a number of new offerings including Super Fan competitions, videos giving fans a behind-the-scenes look at McLaren racing and an exclusive free-to-play McLaren F1 game.
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Dive deeper into the world of @McLarenF1 with Entain and more exclusive content this #F1 season. Read 👉https://t.co/211KBf9e4j pic.twitter.com/lDa0OfBk32 — Entain (@EntainGroup) October 28, 2021
Blockchain-powered fan engagement and rewards app Socios.com has partnered with Checkout.com to manage, process and support its payment needs worldwide.
Socios.com currently has over 1.2 million users and has partnerships with over 90 major sports organizations, including major European and South American soccer clubs, NBA franchises, MMA companies, Formula 1 teams, cricket teams and sports organizations.
Platform fan tokens, collectable digital assets in the form of NFTs, printed on the Chiliz blockchain, give owners exclusive access to benefits, rewards, merchandise and experiences. Fan Tokens are purchased using the digital Chiliz ($CHZ) currency, which can be purchased from the Socios.com app or from several cryptocurrency exchanges, including Coinbase and Binance.
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Beatrice Collett, head of operational business development and global payments at Socios.com, explained: «Fan badges are a fantastic way for sports teams to transform the way they interact with their fans. Over the past 18 months, this has become more so as people are unable to attend sporting events and need new ways to stay connected with their teams. Tokens are considered a new source of revenue for clubs – in 2021 alone we generated nearly $200 million for our partner clubs.
Max Rothman, Head of Digital Assets and Currencies at Checkout.com, added: «We have a complete payment system that lowers the barrier to entry for millions of sports fans looking to earn Fan Tokens. Checkout.com’s extensive domain expertise in cryptocurrency and blockchain technology helps businesses operating in the industry pay Supports the needs We can ensure that Socios.com increases the adoption rate, allowing fans to join the Chiliz ecosystem and feel closer to their beloved teams.
Top Italian football club S.S.C Napoli has partnered with Chiliz to launch the $NAP fan token on Socios.com’s engagement and rewards app.
Holders of the $NAP fan token have unprecedented access to the club, including the right to vote in interactive club polls. They can compete with other fans in games, contests and quizzes to win digital and real-world prizes, benefits and experiences. Additionally, fans can enjoy Socios.com’s geo-located, augmented reality token hunt feature.
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Commenting on the news, Napoli’s Director of International Development, Serena Salvione, said, “The partnership with Socios.com is a special value for us because as a brand we are increasingly involved in global projects and are driven by the goals of fan engagement. We are constantly looking for new ways to make our fans feel part of the club and have their voices heard on a daily basis in the digital environment. Socios.com helps us do this, and we can’t wait to work closely with our new partner and deliver unique implementation ideas.
Napoli’s announcement follows that of fellow Italian club Bologna FC last week and makes them the sixth Serie A team to partner with Socios.com. Details on when the $NAP Fan Token will be launched, how much it will cost and how much will be released will be announced soon.
More than 90 major sports organizations have now announced partnerships with Socios.com, including major European and South American soccer clubs, NBA franchises, F1 teams, cricket teams and leagues and sports organizations.
TopGoal, the blockchain-based soccer game focused on collecting and trading officially licensed soccer highlights, has announced a second round of NFT player cards featuring some of the biggest names in the game’s history.
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Football legends Alessandro Del Piero, Christian Vieri and Gabriel Batistuta are the latest additions to Topgol’s growing list of superstars in the NFT format through the platform. TopGoal’s first NFT drop was on Binance NFT in July, which included football icons Guti, Michael Owen and Rivaldo. TopGal has partnered with Binance NFT for a second series.
TopGoal has partnered with famous footballers, clubs and organizations to create, buy and trade officially licensed, blockchain-backed NFT trading cards so fans can build their ultimate fantasy team, collect and play highlights from their favorite players. NFT cards in blockchain-powered games using the latest play-to-earn economic model.
The growing popularity of NFTs has led to this new game earning paradigm called GameFi, which blurs the line between players and investors. Players can now earn tokens or NFTs for their games, which often have real-world value that can be used in-game to further increase their rarity or value, or help feed the game’s community.
Alessandro Del Piero is widely regarded as one of the greatest Italian footballers of all time and is currently the second highest goalscorer in all competitions with 346 goals.
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Christian Vieri was named in the FIFA 100 list of the 125 greatest living footballers. During his career, Vieri was regarded as one of the best strikers in Europe, at one point holding the title as the most expensive player of all time when Inter Milan paid Lazio €43 million for his services.
Gabriel Batistuta started out playing for Argentina, but spent his playing days with Italian Serie A club Fiorentina, where he is their all-time top scorer. He is the only player in football history to score two hat-trick goals in different World Cups.
«Football is the world’s most popular sport and has many historic moments to remember. By combining NFTs and football, fans can collect the best moments of their favorite players, create their own fantasy team and play the game with unique legendary footballer cards. I am delighted to be a part of it, Del Piero said.
«From what I know about NFT technology, it will help to easily verify the ownership of digital assets like NFT playing cards. One of the biggest problems with traditional cards is counterfeiting because it is very difficult to detect whether they are real or not. No, even my autograph is being copied by fakers, which is not fair to the fans! «NFT technology will help overcome this problem while allowing the cards to be used to play games and other applications that support this technology. This seems very interesting to me. I think it combines football with traditional star cards and has great potential in the NFT market,» said Michael Owen.
Laliga’s Return To Play
Sticking to all things football and NFT, we announced earlier this week that Rangers FC had entered into an NFT partnership.
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