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Is an app that rewards you for shopping already done, regardless of how you do it. Earn reward points (we call them «kicks») that you can claim for free gift cards!

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Get satisfaction (points) when you enter a partner store, scan a barcode on selected products or make a purchase.

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My favorite part is saving and making money, spending quality time with my family and exploring new products and areas around the store.

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I’m saving up for a $300 gift card to tiffany & co! it allows me to work towards this goal every day.

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Dima Volovik is a successful product and engineering leader who has led teams to deliver innovative and commercially successful e-commerce products, marketplaces and business solutions for Amazon, Comcast, Fandango and Universal Music. Prior to joining Trax, Dima was a director at Amazon where he led product development and engineering for the Amazon Appstore and Amazon Prime Video, CTO at Fandango and Paciolan, Head of Technology at Golf Channel/Golf Now and Global Vice President Direct to Consumer Technologies at Universal Music Group. Dima’s experience includes the development of consumer products, markets and business solutions.

Dima grew up in Baku, Azerbaijan, where he earned a master’s degree in electrical engineering from the Azerbaijan Petroleum Academy, and currently lives in Los Angeles, California with his family. Email marketing can be one of the most effective ways to convey important information and build relationships with your customers. It’s also one of the best places to promote your loyalty program. Ultimately, the goal of any loyalty program is to have engaged members who actively interact with the program, earning and redeeming points.

Email marketing is effective in marketing your loyalty program in a variety of ways. Program sign-up emails, point redemption emails, and bonus point campaign events are just a few of the dozens of ways you can benefit from email marketing.

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Let’s take a look at 10 fantastic examples of loyalty program emails that will give you inspiration when writing your next newsletter.

One of the biggest benefits of email marketing is the ability to segment your customer base and send different emails to different types of customers. For example, sending specific emails to your loyalty program members that offer exclusive rewards is a great e-commerce email marketing strategy. You can then send a completely different email to users who aren’t members of your program, encouraging them to sign up. Or you can take it a step further and send different emails to different members at the VIP level of the program.

Take this email that toy company Rose & Rex sent to their VIP members. It offers its VIP members a $25 gift card and early access to its holiday shopping guides. There is not only monetary value here, but also value-added content that enhances the user experience.

An important email marketing metric to measure is click-to-open rate, or CTOR. This compares your click-through rate (CTR), the number of people who clicked on a link in your email, and your open rate, the number of people who open your email. CTOR is the percentage of readers who open your email and click on the link. For example, if 100 people open your email and 20 of them click the link, your CTOR is 20%.

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Why are we explaining all this math to you? Well, you want to maximize your CTOR because it points to effective email content and subject lines. Take New York-based bag company Caraa, for example. This is a great example of a loyalty program email with a surprise bonus points email. Bonus points are offered to customers simply as an act of customer appreciation, increasing the likelihood of a high CTOR.

Explaining your loyalty program is key to encouraging new members to sign up and reminding existing members how they can interact with the program. One way to do this is through a loyalty program explanation website. Another way is through a detailed informational email.

Nook Vibrant Kitchen, a plant-based food delivery service, offers a great example of powerful email marketing with an email explaining their loyalty program. Explains ways to earn, redeem, referral, bottle return program and concludes with an invitation to join the program. Walking customers through your entire loyalty program from start to finish is a great way to eliminate any confusion.

6 Easy Ways to Use Email to Increase Customer Loyalty Email is still one of the best marketing tools at your disposal and can do wonders for building customer loyalty. In this guest post from Skubana, we’ll show you how to use email to increase customer loyalty in 6 easy-to-do ways. The Smile.io Chad Rubin

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If you’ve ever joined a loyalty program, earned points and completely forgotten about them, then this next email is for you. Points redemption emails are those that are part of your automated email rhythm and are sent after a user has earned enough points to claim a reward.

This example of false eyelash brand, Doe Lashes, customizes an email to show the customer’s specific dot balance. For example, the reader knows that their 200 points earned them a free Doe Applicator if they use it now. Doe Lashes takes this loyalty program email example to the next level by promoting their referral program and making it clear that the reward is a free pair of lashes. We couldn’t think of a better duo than a points program and a referral program – well, except maybe for lashes and applicators.

If you’re having a sale, chances are you’ll be promoting it as much as you can. The same goes for your loyalty program. If you run campaigns with a rewards program, such as bonus point days or double point campaigns, incentivizing them is key. A great way to do this is through email marketing.

Smash + Tess destroys their double dot campaign email here. Everything about this email makes the message very clear – from the text that says “Double your points. Double the fun” of the guy who wears Smash and Tess signature pants and holds the number two.

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Multiple loyalty programs give you important insight into who your most valuable customers are. In return for their loyalty, it is important to reward your customers through appreciation events. However, it can be expensive to offer sales or freebies

Sukoshi Mart, an Asian lifestyle and K-beauty brand, shows a great example of an email loyalty program targeting VIP members. The email starts right away with personalized discount offers for different VIP levels. It then offers a free product to the first 50 customers who use a discount code. It ends with a subtle footer indicating the custom point total for that reader.

4 ways to drive more engagement with your rewards program email. Your brand’s voice and visuals are your biggest asset to standing out in a crowded inbox. Learn 4 ways to create branded rewards emails that get results. The Smile.io by Christine Matu

Email marketing is one of the most direct communication channels you have with your customers. You end up showing up right in their inbox. So including a subtle nod to your loyalty program in every email is a best practice. It doesn’t have to be bold and flashy – just a built-in point balance reminder in a banner or footer will do the trick.

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Take this example from Ella + Milo, which embeds reading points in the header. The email is actually meant to promote a nail polish color, but the loyalty program’s subtle message encourages the reader to re-engage in the program, making them more likely to click through to the website, which could lead to a purchase. Win-win-win!

Email banners are a valuable screen for your customers because they are the first thing they read. Not only is the points balance a great thing to include here for existing program members, but including an invitation to join your loyalty program is a great way to target all of your customers. This can help you turn your casual customers into loyal brand advocates.

The sleep and health brand, Hush, is a perfect example of this. Their email about their cash back program is preceded by a double points campaign for anyone who joins their loyalty program. This shows two types of loyalty marketing: direct loyalty program messaging and indirect value-added marketing by aligning with the customer’s values. Combining them is a great way to give customers an incentive to stay.

4 emails you should send with your rewards program. That’s 4 emails to send with your rewards

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