Rivalry: The Top Destination For Online Casino Gaming In India – Rival has raised $20 million for its sports and esports betting business. The company has mobile and PC platforms that make it easy to place bets on sports games and esports.
Rival’s average customer is 25 years old, and the company goes after esports and sports fans who are under 30. The competitor currently holds an offshore gambling license with the Isle of Man, which enables it to offer gambling facilities in places where none exist. A domestic license instead. Right now, that means it doesn’t operate in the United States, but it’s working on getting a license to do so, CEO Steven Salz said in an interview with GamesBeat. Major competitive markets include Latin America, Russia, Southeast Asia and Eastern Europe.
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«We are an internationally regulated sportsbook and business has grown by 15% every month since we started,» Salz said. «We’re looking to make products for a younger demographic.»
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Investors in the oversubscription round include institutional investors in casino operators based in Canada, the United States, the European Union and the mainland. The Toronto-based company is not yet saying who all those investors are, and sees it as a step toward going public later this year. Esports veterans Billy Levy and Zach Zeldin serve as advisors and investors.
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With the new money, Salz said the company will be able to accelerate its expansion plans through new licenses and the gray market under its current regulatory regime. It will also enable new product development and help the company position itself as the most secure and engaging sports betting experience in the world.
Although the competition began with a focus on esports betting, a growing percentage of its business is traditional games, including the next range of original casino intellectual property.
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And Salz said that while it’s hard to make money in the new esports market, betting is better. So that means the company can grow profitably as the excitement around esports grows.
«Esports is not an area where a lot of people are able to make very good money and build businesses,» Billy Levy, Revelry’s investor/consultant, said in an interview with GamesBeat.
According to mergers and acquisitions advisory firm Quantum Tech Partners, esports companies raised more than $2 billion in 2020 in more than 200 transactions, a 116% increase in value from $957 million in 123 deals in 2019.
The challenge of running a gambling company is more regulation, which is why the company hopes to enter the U.S. market through a sublicensing partnership with a land-based casino company, Salz said. Many of those casino companies are eager to become partners, as their physical casinos are suffering from the epidemic. More states and Canada are moving toward legalization as a way to generate more tax revenue.
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«This capital helps us enter the US market,» Levy said. «And legalization is moving forward, as is the legalization of marijuana.»
Rival owns all of its intellectual property and uses no white labels, which is rare in the world of sports betting and casinos. This approach provides complete control over the user experience. It plans to be similar to Robinhood esports and sports betting, making it easier and simpler to place bets, just like Robinhood has done for stock trading.
Rivalry also has a media strategy. Its social and content properties generate more engagement than any other brand in esports betting, and the company is still in the first phase of its media vertical roadmap, Salz said. Salz says social media is key to reaching a target audience. Competitor has 18 different social media properties in different languages, as well as several YouTube properties that generate over a million views per month.
«Content is … a way to reach an audience, but also a way to build equity and brand loyalty,» Salz said. «We sponsor over 120 different content creators, and often we are their only sponsor.»
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That content has gone viral, and it has dramatically reduced the cost of acquiring new users, so the company makes money on every new user that joins, Salz said. In contrast, other gaming companies have to spend a lot on advertising to reach the right users.
Salz said the competition started in August 2018 and its business grew 10 times in 2020 over 2019. The growth so far in 2021 is 400% higher than the 2020 growth rate.
The company has 60 employees. Rival is a subsidiary of Canadian parent company PMML, whose founders include Salz, Kevin Wimmer, Ryan White and Steve Isenberg.
GamesBeat’s recognition for covering the game industry «where passion meets business.» What does this mean? We want to show you how news matters to you – not only as a decision maker at a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat helps you learn about the industry and have fun engaging with it. Find our briefs. TORONTO, Nov. 16, 2022 (GLOBE NEWSWIRE) — Rivalry Corp. (the «Company» or the «Contest») (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an international regulated sports betting, media and technology company, today launched Casino.exe, its proprietary interactive casino platform. The website will have current and future games. Casino.exe will initially include four new games, including Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper, as well as third-party games and competitively developed games, including Aviator and Rushlane.
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«Our technology and creative capabilities continue to drive meaningful opportunities across our business where we can innovate products and ultimately reimagine the betting experience for a younger audience who crave interactive entertainment,» said Steven Salz, CEO and co-founder, Rivals. was “The launch of Casino.exe will allow us to further diversify our offering in a way that stays true to our brand and differentiates our product from others. As we thoughtfully expand into the casino segment, we will reduce seasonality in esports, increase customer value and offer a more stable margin profile.”
The launch of Casino.exe follows the successful entry of the first casino game competitor Aviator, which generated more than 10% of the company’s revenue in Q3.
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With no marketing spend since its soft launch in July. A casino interface created in-house will also give the company more control over the user experience, and will expand over time as it adds new game titles and features.
«Much of the contest’s success is rooted in our ability to tap into the cultural zeitgeist of our average 25-year-old audience,» said David King, senior product design manager, contest. «Casino.exe completely redefines the traditional casino experience and puts a thoughtful and fun twist on it using a visual expression that our community respects.»
Casino.exe is a virtual interface where customers can play a series of third-party casino contests and games originally developed in an interactive online environment. Casino.exe allows customers to power up vintage PCs and engage with a variety of visual and functional features including retro operating systems, desktop icons and wallpapers, functional MP3 players, custom game box art and more to create an engaging experience. For users.
The deeply competitive casino offering is the first step towards further expansion in the segment, including launching into new markets, adding additional casino games developed in-house and further innovating the casino experience for the internet-born generation of bettors.
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The casino offering is available online in markets operating under the company’s Isle of Man license, with an Ontario launch expected in the coming months.
Rivalry Corp wholly owns and operates Rivalry Limited, a leading sports betting and media property offering fully regulated online betting on esports, traditional sports and casino for the next generation of bettors. Based in Toronto, Rival operates a global team in more than 20 countries and growing. Rivalry Limited has held an Isle of Man license since 2018, which is considered one of the leading online gambling jurisdictions. Rival holds a sportsbook license in Australia and an internet gaming registration in Ontario and is currently in the process of obtaining additional country licenses. The company also has a variety of originally developed products, including Quest, an on-site engagement experience, and an original casino game called Rushlane, which marks the creation of a new category for online gaming. (MMOGG).
This news release contains forward-looking information within the meaning of applicable Canadian securities laws («forward-looking statements»). All statements other than the present statements
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